¹Itryah, ²Sakinah Alzatri Dwi Putri

^1,2Faculty of Social and Humanities, Psychology Study Program, Bina Darma University

DOI : https://doi.org/10.58806/ijsshmr.2026.v5i8n25

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ABSTRACT

The rapid spread of the TikTok application among teenagers has triggered a consumerist tendency driven by the desire to compete with peers. This study investigates the relationship between conformity and the consumptive behavior of teenagers using the TikTok application at SMA Negeri 1 Gunung Megang. The correlational quantitative method was used in this study. 160 students from grades X and XI were selected using the probability random sampling technique from a population of 558 students. There are two scales used in the research. The 1-4 Likert Scale Model is used to collect data. The first is the consumptive behavior scale, which is based on elements of lifestyle, social influence, and social recognition (Schiffman & Kanuk, 2010), and the second is the conformity scale, which is based on elements of compactness, agreement, and obedience (Sears et al., 1991). Data were analyzed using a simple linear regression test with SPSS version 24. The results of the assumption test showed that the data had a linear relationship and were normally distributed. The results of the regression analysis show that there is a very significant relationship between conformity and consumptive behavior among teenagers using the TikTok application at SMA Negeri 1 Gunung Megang. The correlation coefficient is r = 0.936 and the significance value is p = 0.000 (p < 0.01). Conformity contributes 87.6% to consumptive behavior, and other factors outside this study contribute 12.4%. These results confirm the theory that the more committed teenagers are to their peer groups, the more likely they are to engage in consumptive behavior.

KEYWORDS:

conformity, social comparison, irrational consumption, TikTok, Indonesian high school students

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Cite this Article: Itryah, & Putri, S. A. D. (2026). Beyond Needs: Conformity, Social Comparison, and Irrational Consumption among High School Students in the Age of Tiktok. INTERNATIONAL JOURNAL OF SOCIAL SCIENCE HUMANITY & MANAGEMENT RESEARCHS, 5(8), 2332-2338. https://doi.org/10.58806/ijsshmr.2026.v5i8n25

VOLUME 05 ISSUE 08 AUGUST 2026