VOlUME 05 ISSUE 06 June 2026
1Gojali Supiandi, 2Jaja Suteja, 3Juanim
1Pamulang University
2,3Pasundan University
DOI : https://doi.org/10.58806/ijsshmr.2026.v5i6n15Google Scholar Download Pdf
ABSTRACT
This study aims to analyze the influence of Event Management, Management Information Systems, and Service Systems on Repeat Purchase Behavior and their implications for the Marketing Performance of Micro and Small Industries (MSIs) in Banten Province, with a particular focus on food, beverage, and handicraft product exhibitions in the Tangerang area. The study population consisted of 44,762 MSI business units, and a sample of 400 respondents was selected using purposive sampling. Data were analyzed using Structural Equation Modeling (SEM) with LISREL. The descriptive findings indicate that Event Management, Management Information Systems, and Service Systems are generally categorized as moderately good to good, where Event Management effectively creates an engaging exhibition experience, Management Information Systems provide fast and accurate product information, and Service Systems demonstrate responsiveness and efficiency in serving customers. The results of the SEM analysis reveal that these three variables simultaneously have a significant effect on Repeat Purchase Behavior, with the Service System exerting the strongest influence among the predictors. Furthermore, Repeat Purchase Behavior has a significant positive effect on the Marketing Performance of MSIs, as reflected in increased sales revenue, sales stability, and expanded market reach. These findings emphasize the importance of strengthening event management practices, enhancing information system capabilities, and improving service systems to encourage repeat purchases and ultimately improve the marketing performance of Micro and Small Industries in Banten Province.
KEYWORDS:Performance Expectancy; Effort Expectancy; Social Influence; Behavioral Intention; Use Behavior
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Cite this Article:Supiandi, G., Suteja, J., & Juanim. (2026). Effects of Event Management, Information Systems, and Service Systems on Repeat Purchasing and Marketing Performance. INTERNATIONAL JOURNAL OF SOCIAL SCIENCE HUMANITY & MANAGEMENT RESEARCHS, 5(6), 1460-1473. https://doi.org/10.58806/ijsshmr.2026.v5i6n15