April 2026

VOlUME 05 ISSUE 04 April 2026
Developing the Vietnamese Handicrafts Market in Connect with the Preservation of Indigenous Culture and Sustainable Exports in the Period 2025–2045
Thanh Binh Le
Department Of General Knowledge, Thu Dau Mot University, Ho Chi Minh City, Viet Nam
DOI : https://doi.org/10.58806/ijsshmr.2026.v5i4n07

Google Scholar Download Pdf
ABSTRACT

This paper comprehensively analyzes the current situation, potential, and challenges of Vietnam's handicraft industry in the context of the Strategy for the Development of Cultural Industries to 2030, with a vision to 2045, recently approved by the Prime Minister under Decision No. 2486/QD-TTg. Based on this, the study proposes systemic solutions to develop the handicraft market in conjunction with preserving indigenous culture and promoting sustainable exports, aiming for an export turnover of US$6 billion and attracting approximately 200,000 permanent workers by 2030, while simultaneously building a foundation for the industry to become a cultural industry with its own identity and international competitiveness by 2045.

KEYWORDS:

Handicrafts, cultural industry, preservation of indigenous culture, sustainable export, traditional craft villages.

REFERENCES

Vietnamese documents

1) Ministry of Agriculture and Environment (2024). Summary Report of the OCOP Program in 2023. Hanoi: Ministry of Agriculture and Environment.

2) Ministry of Agriculture and Rural Development (2017). Overview report on Vietnamese craft villages . Hanoi: Ministry of Agriculture and Rural Development.

3) Ministry of Agriculture and Rural Development (2022). Statistics on craft villages and traditional craft villages in Vietnam . Hanoi.

4) Politburo (2024). Resolution No. 57-NQ/TW dated December 22, 2024 on breakthroughs in the development of science, technology, innovation and national digital transformation . Hanoi.

5) Politburo (2025). Resolution No. 59-NQ/TW dated January 24, 2025 on international integration in the new situation . Hanoi.

6) Politburo (2025). Resolution No. 68-NQ/TW dated May 4, 2025 on the development of the private economy . Hanoi.

7) Dang Van Bai (2012). Protection of intellectual property rights for folk knowledge and traditional handicraft skills in the context of international integration. Cultural Heritage Journal , No. 3(40), pp. 28-38.

8) Vietnam Handicraft Village Association (2023). Annual Report on the Situation of Vietnamese Handicraft Villages in 2023. Hanoi: Vietnam Handicraft Village Association.

9) Le Thi Hong Diep (2019). Developing the export value chain of Hanoi's handicrafts . Doctoral dissertation in economics, National Economics University.

10) Luong Hong Quang and Tran Thi Thu Thuy (2019). Traditional craft villages in the context of modern development: Preserving identity or adapting to the market? Hanoi: Culture and Information Publishing House.

11) Nguyen Huu Thang (2018). The export value chain of Vietnamese handicrafts: Current situation and solutions for upgrading . Hanoi: Statistical Publishing House.

12) Nguyen Thanh Nghi (2025). Special topic on the 5-year evaluation of the implementation of the 10-year socio-economic development strategy and the socio-economic development plan 2026-2030 . Hanoi: Central Policy and Strategy Board.

13) Nguyen Thi Minh Phuong (2022). Vietnamese handicraft brands in the international market: Opportunities and challenges. Journal of Economic Research , No. 6(529), pp. 45-58.

14) Nguyen Thi Thu Ha (2021). Inheriting traditional crafts in the context of industrialization: A study at 15 craft villages in the Red River Delta. Journal of Sociology , No. 2(154), pp. 88-102.

15) Pham Trung Luong, Nguyen Phu Duc and Tran Thi Lan Anh (2020). Craft village tourism and preservation of intangible cultural heritage . Hanoi: Culture and Information Publishing House.

16) National Assembly (2024). Resolution No. 162/2024/QH15 dated November 27, 2024, approving the investment policy for the National Target Program on Cultural Development for the period 2025-2035 . Hanoi.

17) Prime Minister (2025). Decision No. 2486/QD-TTg dated November 14, 2025, on approving the Strategy for the Development of Vietnam's Cultural Industries until 2030, with a vision to 2045. Hanoi.

18) General Department of Vietnam Customs (2023). Statistics on Vietnam's import and export of goods in 2022. Hanoi: General Department of Customs.

19) General Department of Environment (2022). Report on the environmental status of Vietnamese craft villages . Hanoi: Ministry of Natural Resources and Environment.

20) General Statistics Office (2023). Report on the socio-economic situation in 2022. Hanoi: General Statistics Office.

21) Tran Minh Yen (2004). Traditional craft villages in the process of industrialization and modernization . Hanoi: Social Sciences Publishing House.

22) State Committee for Overseas Vietnamese (2023). Report on the Overseas Vietnamese Community . Hanoi: Ministry of Foreign Affairs.

23) VIETCRAFT - Vietnam Handicraft Export Association (2022). Annual Report on Handicraft Exports 2022. Hanoi. English documents

24) Agency for Cultural Affairs Japan (2023). Annual Report on the Protection of Living National Treasures . Tokyo: Agency for Cultural Affairs.

25) Allied Market Research (2023). Handicrafts Market by Product Type, End User, and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2022-2032 . Portland: Allied Market Research.

26) Appadurai, A. (Ed.) (1986). The Social Life of Things: Commodities in Cultural Perspective . Cambridge: Cambridge University Press.

27) Becattini, G. (1990). The Marshallian industrial district as a socio-economic notion. In F. Pyke, G. Becattini, & W. Sengenberger (Eds.), Industrial Districts and Inter-firm Cooperation in Italy (pp. 37-51). Geneva: International Institute for Labor Studies.

28) Bhattacharya, C.B., & Sen, S. (2003). Consumer-company identification: A framework for understanding consumers' relationships with companies. Journal of Marketing , 67(2), 76-88.

29) Brundtland Commission (1987). Our Common Future: Report of the World Commission on Environment and Development . Oxford: Oxford University Press.

30) Cohen, E. (1988). Authenticity and commodification in tourism. Annals of Tourism Research , 15(3), 371-386.

31) Council of Europe (2011). The Impact of the Economic Crisis on Cultural Industries and the Cultural Sector in Europe . Strasbourg: Council of Europe Publishing.

32) Deloitte (2023). 2023 Global Millennial and Gen Z Survey . New York: Deloitte Touche Tohmatsu Limited.

33) eMarketer (2023). Global Cross-Border E-Commerce Forecast 2023-2030 . New York: Insider Intelligence.

34) Florida, R. (2002). The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life . New York: Basic Books.

35) Gereffi, G., & Korzeniewicz, M. (Eds.) (1994). Commodity Chains and Global Capitalism . Westport: Praeger Publishers.

36) Gereffi, G., & Lee, J. (2016). Economic and social upgrading in global value chains and industrial clusters: Why governance matters. Journal of Business Ethics , 133(1), 25-38.

37) Goswami, A., & Goswami, S. (2015). Cultural story and pricing premium: Evidence from Indian handicrafts. Journal of Cultural Economics , 39(4), 389-412.

38) Hang, HTT, & Wee, LK (2011). Traditional handicraft village development in Vietnam: A sustainability perspective. International Journal of Economics and Finance , 3(4), 175-183.

39) Howkins, J. (2001). The Creative Economy: How People Make Money from Ideas . London: Allen Lane.

40) Howkins, J. (2009). Creative Ecologies: Where Thinking is a Proper Job . London: University of Queensland Press.

41) India Craft Council (2019). Craftmark Annual Report 2018-2019: Impact Assessment . New Delhi: India Craft Council.

42) IPCC (2022). Climate Change 2022: Impacts, Adaptation and Vulnerability. Contribution of Working Group II to the Sixth Assessment Report of the Intergovernmental Panel on Climate Change . Cambridge: Cambridge University Press.

43) Japan Craft Council (2022). Annual Statistical Report on Japanese Traditional Crafts Exports 2022 . Tokyo: Japan Craft Council.

44) Kapferer, J. N. (2014). The New Strategic Brand Management: Advanced Insights and Strategic Thinking (5th ed.). London: Kogan Page.

45) Kaplinsky, R., & Morris, M. (2001). A Handbook for Value Chain Research . Brighton: Institute of Development Studies, University of Sussex.

46) Kim, H. (2013). Korean Wave ( Hallyu ) and Korean creative economy. Asian Journal of Innovation and Policy , 2(2), 93-114.

47) Kim, J., & Lee, S. (2019). The role of national craft institutions in upgrading the Korean craft industry: The case of Korea Craft & Design Foundation. International Journal of Arts Management , 21(2), 44-58.

48) Lowenthal, D. (1985). The Past is a Foreign Country . Cambridge: Cambridge University Press.

49) Micelli, S. (2011). Futuro artigiano: L'innovazione nelle mani degli italiani . Venice: Marsilio Editori.

50) Nielsen (2023). The Sustainability Imperative: New Insights on Consumer Expectations . New York: Nielsen.

51) Nishimura, H. (2009). The One Village One Product (OVOP) movement in Japan: A social innovation for local development. In Proceedings of the International Conference on Social Innovation , pp. 234-251. Tokyo.

52) Nurrachmi, R. (2018). The global development of Islamic cultural economy and its impact on the creative industry in ASEAN. Journal of Islamic Marketing , 9(1), 74-89.

53) Pine, B.J., & Gilmore, J.H. (1999). The Experience Economy: Work Is Theater and Every Business a Stage . Boston: Harvard Business School Press.

54) Porter, M.E. (1990). The Competitive Advantage of Nations . New York: Free Press.

55) Rifkin, J. (2000). The Age of Access: The New Culture of Hypercapitalism, Where All of Life is a Paid-For Experience . New York: Jeremy P. Tarcher/Putnam.

56) Sachs, J.D. (2015). The Age of Sustainable Development . New York: Columbia University Press.

57) Schmitz, H., & Nadvi, K. (1999). Clustering and industrialization: Introduction. World Development , 27(9), 1503-1514.

58) Throsby, D. (2001). Economics and Culture . Cambridge: Cambridge University Press.

59) UNCTAD (2022). Creative Economy Outlook: Trends in International Trade in Creative Industries . Geneva: United Nations Conference on Trade and Development.

60) UNESCO (2003). Convention for the Safeguarding of the Intangible Cultural Heritage . Paris: UNESCO.

61) UNESCO (2005). Convention on the Protection and Promotion of the Diversity of Cultural Expressions . Paris: UNESCO.

62) UNESCO (2015). Safeguarding Living Heritage through Vocational Training: Best Practices from the Asia-Pacific Region . Bangkok: UNESCO Bangkok.

63) UNWTO (2023). Tourism and Culture Synergies: A Report of the World Tourism Organization . Madrid: World Tourism Organization.

64) Verganti, R. (2009). Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean . Boston: Harvard Business School Press.

65) Wang, X., & Kim, M. (2022). Guochao trend: How Chinese cultural identity reshapes domestic consumption and global brand competition. Journal of Consumer Culture , 22(4), 789-808.

66) Wend, M. (2020). Geographical indications and traditional knowledge: Protecting cultural heritage through intellectual property law. Journal of World Intellectual Property , 23(3-4), 356-378.

67) WIPO (2017). Traditional Knowledge, Genetic Resources and Traditional Cultural Expressions: A Guide to International Agreements . Geneva: World Intellectual Property Organization.

68) World Bank (2021). Financing Creative Industries in Developing Countries: Models and Mechanisms . Washington DC: The World Bank Group.

69) World Crafts Council (2020). Craft in Vietnam: A Country Report . Geneva: World Crafts Council.


Cite this Article:Le, T. B. (2026). Developing the Vietnamese Handicrafts Market in Connect with the Preservation of Indigenous Culture and Sustainable Exports in the Period 2025–2045. INTERNATIONAL JOURNAL OF SOCIAL SCIENCE HUMANITY & MANAGEMENT RESEARCHS, 5(4), 628-638. https://doi.org/10.58806/ijsshmr.2026.v5i4n07

VOlUME 05 ISSUE 04 April 2026

Indexed In