VOlUME 05 ISSUE 04 April 2026
1Thi Lam Anh Nguyen, 2Huong Giang Le, 3Hong Tham Nguyen, 4Thi Huyen Trang Nguyen, 5Thanh Truc Bui, 6Ha My Uyen Nguyen
1Banking Academy of Vietnam, Vietnam
2Banking Academy of Vietnam, Vietnam
3Banking Academy of Vietnam, Vietnam
4Banking Academy of Vietnam, Vietnam
5Banking Academy of Vietnam, Vietnam
6Banking Academy of Vietnam, Vietnam
DOI : https://doi.org/10.58806/ijsshmr.2026.v5i4n16Google Scholar Download Pdf
ABSTRACT
This paper explores the predictors of the cryptocurrency investment intentions of individual investors in Vietnam, and it will focus on three main groups of factors, including digital financial literacy, generational differences, and financial advisory services. Based on 674 observations, quantitative analysis methods were used to validate the research model. The results show that digital financial literacy and access to advisory services have a positive impact on investment intentions. Both Millennials and Gen Z, simultaneously, are more proactive in accessing technology and decision-making. The problem of overconfidence had a significant effect, conversely, risk perception and herd behavior were not statistically significant. From then on, the study proposes a few implications to promote the transparent and sustainable development of the cryptocurrency market in Vietnam.
KEYWORDS:Cryptocurrency, Investment Intent, Generational cohort theory, Digital financial literacy, Consulting services.
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Cite this Article:Nguyen, T. L. A., Le, H. G., Nguyen, H. T., Nguyen, T. H. T., Bui, T. T., & Nguyen, H. M. U. (2026). The Influence of Generational Cohort, Digital Financial Literacy and Consulting Services on Cryptocurrency Investment Intentions in Vietnam. INTERNATIONAL JOURNAL OF SOCIAL SCIENCE HUMANITY & MANAGEMENT RESEARCHS, 5(4), 709-725. https://doi.org/10.58806/ijsshmr.2026.v5i4n16