VOlUME 05 ISSUE 02 FEBRUARY 2026
1Siti Aprilliani, 2Jaja Suteja, 3Undang Juju
1Pamulang University
2Pasundan University, Bandung
3Pasundan University, Bandung
DOI : https://doi.org/10.58806/ijsshmr.2026.v5i2n033Pasundan University, Bandung
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ABSTRACT
This study aims to analyze the effects of price, ease of use, perceived benefits, and perceived risk on purchase intention and their impact on purchase decisions among Tokopedia users in Banten Province. The study employs a descriptive and verificative approach with a sample of 400 respondents. Data were collected through a questionnaire and analyzed using Structural Equation Modeling (SEM) with the assistance of LISREL software. The results indicate that, both partially and simultaneously, price, ease of use, perceived benefits, and perceived risk have a significant effect on purchase intention. Furthermore, purchase intention is proven to have a positive and significant effect on purchase decisions. These findings suggest that enhancing positive perceptions of price, ease of use, benefits, and risk management can increase purchase intention, which ultimately leads to higher purchase decisions among Tokopedia users.
KEYWORDS:Price, Ease of Use, Perceived Benefits, Perceived Risk, Purchase Intention, Purchase Decision
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Cite this Article:Aprilliani, S., Suteja, J., & Juju, U. (2026). Determinants of Purchase Intention and Their Effects on Purchase Decisions in Tokopedia E-Commerce Platform. INTERNATIONAL JOURNAL OF SOCIAL SCIENCE HUMANITY & MANAGEMENT RESEARCHS, 5(2), 282-291. https://doi.org/10.58806/ijsshmr.2026.v5i2n03