VOlUME 05 ISSUE 02 FEBRUARY 2026
1*Ade Yusuf, 2Jaja Suteja, 3Horas Djulius
1Pamulang University
2Pasundan University
3Pasundan University
DOI : https://doi.org/10.58806/ijsshmr.2026.v5i2n12Google Scholar Download Pdf
ABSTRACT
This study examines the adoption of the Bukalapak e-commerce application among users in the Tangerang Raya region, focusing on factors that shape usage intention and actual usage behavior. Despite the rapid growth of digital marketplaces, differences in user perceptions regarding system usefulness, ease of use, and social influence remain a challenge in sustaining continuous platform usage. Accordingly, this research aims to analyze how performance expectancy, effort expectancy, and social influence contribute to usage intention and how these factors, together with usage intention, are reflected in actual usage behavior. A descriptive and verificative research design was employed using a survey method. Data were collected through structured questionnaires distributed to 384 Bukalapak users in Tangerang Raya. The collected data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) version 4.0. The results reveal that performance expectancy, effort expectancy, and social influence simultaneously and partially have a significant effect on usage intention. Furthermore, performance expectancy, effort expectancy, social influence, and usage intention partially show a significant influence on actual usage behavior. These findings indicate that users’ perceptions of system performance, ease of use, and social environment play an important role in encouraging both intention and consistent use of digital commerce platforms. The study concludes that strengthening functional performance, simplifying system interaction, and reinforcing positive social cues are essential strategies for enhancing sustainable usage behavior of e-commerce applications such as Bukalapak.
KEYWORDS:Performance Expectancy; Effort Expectancy; Social Influence; Behavioral Intention; Use Behavior
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Cite this Article:Yusuf, A., Suteja, J., & Djulius, H. (2026). Examining Behavioral Intention and Use Behavior of Bukalapak in Digital Technology Adoption. INTERNATIONAL JOURNAL OF SOCIAL SCIENCE HUMANITY & MANAGEMENT RESEARCHS, 5(2), 350-361. https://doi.org/10.58806/ijsshmr.2026.v5i2n12