¹Betha Swandani, ²Ribka Novianeli

^1,2Universitas Jenderal Soedirman

DOI : https://doi.org/10.58806/ijsshmr.2026.v5i1n19

Google Scholar Download Pdf
ABSTRACT

Protocol serves as a crucial instrument in the organisation of official events, functioning to maintain order, ensure smooth proceedings, and uphold the image of the institution. This research aims to analyse the implementation of protocol during official events at Jenderal Soedirman University (Unsoed) as a manifestation of public policy execution, while also identifying successes, challenges, and its impact on the institution's image. The study employs a qualitative approach using a case study method. Data were collected through in-depth interviews, direct observation of official events, and analysis of protocol documents. Data analysis was conducted using the interactive model proposed by Miles and Huberman. The findings indicate that the implementation of protocol at Unsoed has generally adhered to Law Number 9 of 2010, Ministerial Regulation of Education and Culture Number 42 of 2022, and the university's internal regulations. Success is evidenced by the orderly conduct of events, adherence to ceremonial protocols and honours, as well as coordination among committees. However, challenges remain, including limitations in human resources, differing understandings of protocol, and sudden changes to agendas. Effective implementation of protocol has been shown to positively contribute to the image of professionalism and credibility of Unsoed as a higher education institution.

KEYWORDS:

protocols, implementation of public policies, official events, image of institutions, universitie

REFERENCES

1) Anggraini, W., & Fadhlain, M. (2022). Mekanisme kerja humas dan protokol Kabupaten Simeulue. Jurnal Komunikasi Publik, 14(2), 115–128.

2) Goffman, E. (1959). The presentation of self in everyday life. Anchor Books.

3) Nugroho, R. (2021). Protokoler pemerintahan: Teori dan praktik. Jakarta: Mitra Wacana Media.

4) Peraturan Rektor Universitas Jenderal Soedirman Nomor 34 Tahun 2018 tentang Pedoman Keprotokolan Unsoed.

5) Permendikbudristek Republik Indonesia Nomor 28 Tahun 2024 tentang Organisasi dan Tata Kerja Universitas Jenderal Soedirman.

6) Permendikbudristek Republik Indonesia Nomor 42 Tahun 2022 tentang Keprotokolan di Lingkungan Kemendikbudristek.

7) Rahardjo, B. (2020). Peran keprotokolan dalam meningkatkan kredibilitas institusi pemerintah. Jurnal Administrasi Publik, 8(1), 12–21.

8) Sari, N. (2019). Tantangan penerapan keprotokolan di perguruan tinggi. Jurnal Ilmu Administrasi dan Organisasi, 6(2), 87–95.

9) Setiyono, B., Putra, A., & Nugraha, D. (2022). Implementasi keprotokolan dalam kegiatan resmi universitas. Jurnal Administrasi Pendidikan, 10(1), 45–57.

10) Tasrif, M., & Haeril, A. (2024). Strategi komunikasi humas dan protokol dalam meningkatkan citra publik. Jurnal Komunikasi Pemerintahan, 6(1), 33–44.

11) Undang-Undang Republik Indonesia Nomor 9 Tahun 2010 tentang Keprotokolan.

12) Widiantari, D. (2023). Implementasi kebijakan keprotokolan di Sekretariat Daerah Kota Yogyakarta. Jurnal Kebijakan Publik dan Administrasi Negara, 5(3), 201–212.

Cite this Article:Swandani, B., & Novianeli, R. (2026). Implementation of Protocol in Official Events at Jenderal Soedirman University. INTERNATIONAL JOURNAL OF SOCIAL SCIENCE HUMANITY & MANAGEMENT RESEARCHS, 5(1), 160-164. https://doi.org/10.58806/ijsshmr.2026.v5i1n19

VOlUME 05 ISSUE 01 JANUARY 2026