Lucky Omavuaire Edewor, Ph.D

Department of Journalism and Media Studies, Dennis Osadebay University, Asaba, Delta State

DOI : https://doi.org/10.58806/ijsshmr.2025.v4i7n13

Google Scholar Download Pdf
ABSTRACT

This study set to ascertain the level of behaviour change of residents of Delta State to the influence of media coverage of municipal solid waste management. The Framing Theory served as the study's foundation. The study employed a survey research design approach to accomplish its goals. The data was gathered through the use of surveys and interviews. Using the sample table supplied by The Research Advisors (2006), a sample size of 384 was determined, and stakeholder interviews were conducted. Chi-square, frequency, and percentage were used to examine the data. The study's findings demonstrated that the media has a big impact on public attitude and conduct regarding waste management concerns in addition to disseminating information. Additionally, 68.7% of respondents said that media coverage of Delta State's municipal solid waste management was generally good. This suggests that the media's framing and presentation of the facts was powerful and emotionally compelling enough to promote positive public opinions of sustainable waste management practices. The research recommended, among other things, that efforts be made to raise awareness and tailor the campaign message to specific community beliefs and practices in order to promote involvement and commitment. This is because when waste management news is presented in a way that resonates with people's beliefs and daily experiences, it may be more relevant and encourage involvement in environmentally responsible waste management methods. The study highlights how tales about recycling, waste reduction, and proper trash disposal might persuade individuals to adopt eco-friendly behaviours. The study also recognised that the media must investigate and report on waste management issues in order to promote transparency and make local authorities accountable for their activities.

KEYWORDS:

Media Coverage, Media Influence, Municipal Waste Management, Solid Waste Management and Public Awareness

REFERENCES

1) Achebe, I. (2020). Collaboration between Media and Environmental NGO’s in Nigeria. In African Journal of Communication Studies. Retrieved from 5P Global Movement https://5pglobal.org

2) Adebayo, A. (2019). The Role of Media in Environmental Emergency Response. Journal of Environmental Communication. Retrieved from ResearchGate, https://www. inspirajournals.com

3) Boykoff, M. T. (2008). “The Cultural Politics of Climate Change Discourse in the U.S. Media.” Political Geography, 27, 549-569. Retrieved from www.elsevier.com/locate/polgeo.

4) Creswell, J. W. (2014). Research Design: Qualitative, Quantitative and Mixed Methods Theory Approaches (4th ed.). Sage Publications.

5) De Vreese, C. H. (2004). News framing: Theory and Typology. Information Design Journal Document, 13(1), 51- 62.

6) Edewor, O. L. (2016). Evaluation of Broadcast Media Enlightenment Campaigns on the Eradication of Child Labour in South-South Nigeria. A Thesis in Partial Fulfilment of the Award of Ph.D Degree in Mass Communication, Submitted to the Department of Mass Communication, University of Nigeria, Nsukka.

7) Eke, P. I. (2014). “Challenges of Waste Management in Nigeria.” International Journal of Environmental Science and Technology,11(2), 345-352.

8) Eze, M. (2022). The Impact of Radio Campaigns on Environmental Behaviour Change in Asaba. In Nigerian Journal of Media Studies. Retrieved from Aphria PUB https://journals.aphriapub.com

9) Ezegwu, D. T., Udoyo, O. E. & Ovuike, C. (2017). Newspaper Framing of The Gambia Political Conflict and its Influence on University of Uyo Students’ Perception of the Issue. Mass Media: An International Journal of Mass Communication, 3(1), 153-166.

10) Folarin, B. (2005). Theories of Mass Communication: An Introductory Text, (3rd ed.). Lagos: Bakinfol Publications. Abeokuta: Link Publications.

11) Guerrero, L.A. (2013). Solid Waste Management Challenges for Cities in Developing Countries. In Waste Management, Vol. 33, 1(1), pp. 220-232. Retrieved from https://doi.org/10.1016/j.wasman. 2012.09.008.

12) Hoorrnweg, D., & Bhada-Tata, P. (2012). What a waste: A Global Review of Solid Waste Management.” World Bank.

13) Jones, P., & Daphne, C. (2018). Sustainability and the UK Waste Management Industry. European Journal of Sustainable Development Research, 2(1). Pp. 1-12. Doi: 10.20897/ejosdr/79227.

14) Kaza, S., Yao, L., Bhada-Tata, P., & Van Woerden, F. (2018). What a Waste 2.0: A Global Snapshot of Solid Waste Management to 2050. World Bank.

15) Lichtenstein, D. (2016). The Media’s Role in Environmental Awareness and Action. Environmental Communication Journal. Retrieved from https://www.inspiajournals.com

16) McGowan, L. (2018). Media Campaigns for Sustainable Practices: A Review. Sustainability in Community. Retrieved from ResearchGate https://www.researchgate.net

17) McQuail, D. (2010). Mass Communication Theory (6th ed.), London: Sage Publications Ltd.

18) National Population Commission (2006). Accessed Online from www.population.gov.ng & www.nigerianstat.gov.ng).

19) Ramayah, T., Chow Lee, J.W. & Lim, S. (2012). Sustaining the Environment through Recycling: An Empirical Study. Journal of Environmental Management, Vol. 102, 15(7), pp. 141-147.

20) Scheufele, D., & Tewksbury, D. (2007). Framing, Agenda Setting, and Priming: the Evolution of Three Media Effects Models. Journal of Communication, 57, 9-20.

21) Scholz, R. W., Tietje, O., & Walz, R. (2014). “Environmental Literacy in Science and Society: From knowledge to Decisions.” Cambridge University Press.

22) Singh, A. (2019). Remote Sensing and GIS Applications for Municipal Waste. In Journal of Environmental Management, Vol. 243, 1(8), pp. 22-29. Retrieved from https://doi.org/10.16/j.jenvman .2019.05.017.

23) Shapiro, J. S. & Walker, R. (2018). Why is Pollution from U.S. Manufacturing Declining? The Role of Environmental Regulation, Productivity, and Trade. American Economic Review, 108 (12), 831- 886.

24) Smith, A., Johnson, J. K. & Brown, A. (2018). The Influence of Media on Recycling Practices in Society. International Journal of Progressive… Retrieved from https://ijpsat.org

25) Volkmer, I. (2009). Framing Theory. In S. W. Little John & K. A. Foss (Eds.). Encyclopaedia of Communication Theory (pp. 407-409. Los Angeles: Sage Publishers.

26) Wilson, D. C., Velis, C. A., & Cheeseman, C. R. (2012). “The Impact of Recycling upon Solid Waste Management Systems.” Resources, Conservation and Recycling, 48(4), 263-278.

27) Wimmer, R. D., & Dominick, J. R. (2011). Mass Media Research: An Introduction. Canada: Thomson Wadsworth.

28) World Population Prospects: The 2017 Revision –the United Nations https://www..un.org

VOlUME 04 ISSUE 07 JULY 2025