Darothi Kakoty

Department of Business Management, Assam Women’s University, Jorhat, India

DOI : https://doi.org/10.58806/ijsshmr.2025.v4i10n02

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ABSTRACT

This study examines the role of Big-Five personality traits in predicting entrepreneurial intention among students in Assam. Using a sample of 400 undergraduate and postgraduate students, data were collected through a structured questionnaire and analyzed with SPSS (version 27) and AMOS (version 26). Reliability analysis yielded Cronbach’s alpha of 0.946, indicating strong internal consistency. Factor analysis confirmed construct validity, while structural equation modeling (SEM) demonstrated that all five personality traits significantly influenced entrepreneurial intention. Contrary to expectations, independent samples t-test results revealed no significant gender differences in entrepreneurial intention. The findings highlight that openness, conscientiousness, extraversion, agreeableness, and neuroticism all shape students’ entrepreneurial mindset. The study suggests that educational institutions should integrate personality-driven training modules into entrepreneurship education to foster entrepreneurial intentions among youth.

KEYWORDS:

Big-Five Personality Traits, Entrepreneurial Intention, Students, Assam, Structural Equation Modeling

REFERENCES

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VOlUME 04 ISSUE 10 OCTOBER 2025